Be the point of pain in your market

Rod Oram has a great line about “being the point of pain’ in your market, where people have to either deal with you or go out of their way not to. Think Google/Microsoft and Trademe/eBay, Telecom/Vodafone etc. Love them or (often) hate them its hard to work around them. Everyone else becomes a bit player.

His point is that a dominant position no matter how small the niche, provides a fundamental advantage, opportunities and promotes even the smallest enterprise to a position where they can become a price maker rather than price taker.

I had the privilege of working with Rod on couple of projects and this insight was proved repeatedly as we talked to many companies about their competitive strategies. In the main companies had not set out to dominate a market, however when they found themselves in that position they took a fundamental step forward.

Be the point of pain..

Tags: , ,

Comments are closed.